With the popularity of blogs, its not surprising to find all kinds of organizations having their own blog. Is this an advantage to an organization or an disadvantage? To help demonstrate the different advantages and disadvantages, we shall take a closer look at a fictive organization (lets call it xyz) that updates its own blog about the organization and its products.
Organization xyz has many different advantages since keeping its blog updated. Firstly, keeping a blog updated is quick and does not cost a lot of money (Matt Jackson). Organization xyz could create a blog on sites like blogger, livejournal and blog, which are all free. Secondly, the blog can be used as an effective way of marketing (Matt Jackson). Organization xyz could keep its blog updated with all the new products its selling and integrate this blog into its marketing campaign. Thirdly, blogs are simple to understand and easy to access (Matt Jackson). Instead of having a complicated high-tech website that might alienate some of their customers, organization xyz could provide a lot of information on their easy to use blog. Lastly, using a blog can help you have more insight into your customers (Matt Jackson). Blogs have the great feature of leaving a comment and organizations should take full advantage of this. Organization xyz could have direct and rapid feedback from their own customers when updating their blog.
Using a blog also has flaws. If organization xyz wants to keep a blog, it should be updated fairly frequentely. Organizations that do not keep their blog updated go often undected while their blog readers are left with nothing new to read. Secondly, an organization must keep anything that is personal out of their blog (Search Engine Marketing). This includes writing in a casual tone and expressing personal beliefs that have nothing to do with the organization. Both of these are not appropriate when a blog is used to market your organization and should be avoided.
To conclude, organization xyz has many advantages and disadvantages when using a blog. Organization xyz should be aware about both, and use their blog in way to prevent any disadvantages from appearing.
Sources :
Are There Any Disadvantages To Blogging For My Business? Search Engine Marketing, August 9th, 2009
http://www.getfoundingoogle.com.au/blog/blogging-tips/are-there-any-disadvantages-to-blogging-for-my-business.htm
Jackson, Matt, 10 Big Benefits Of A Busy Business Blog (And How To take Advantage), Webreference
http://www.webreference.com/authoring/bus_blog/
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